Designing a logo for a brand is more than just a task, it's a journey of inspiration and creativity. When DeWo by Prenit Jain was approached by Sat Clothing India, we knew that this project would be an exciting opportunity to create a visual identity that truly captured the essence of the company.
Sat Clothing India focuses on producing simple and elegant t-shirts with no logo, and believes in staying true to their objective of promoting customers to make a statement not through their logos, but through the quality and durability of their products and the interesting and unique personalities of their owners. We knew that this would be a challenging, yet rewarding project, and we were eager to get started.
The first step in the design process was to research the meaning of the company's name, Sat. In Punjabi and Sanskrit, the word "sat" means "truth," which inspired us to create a logo that reflected this concept. We wanted to design a logo that conveyed the idea that the customer is the truth, not the logo.
To further incorporate the brand's message into the design, we chose to use the number 47 in the logo. This number represents the year 1947, when India gained its independence. By incorporating this element into the design, we aimed to symbolize the company's desire to fight against societal influence and encourage customers to be true to themselves.
In conclusion, the Sat Clothing India logo is a visually striking and beautifully designed element that accurately reflects the values and mission of the company. From the meaning of the word "sat" to the inclusion of the number 47, every element was carefully considered to create a cohesive and impactful visual identity.